Nowadays, it’s not so easy drawing awareness to prospective customers.
While consumers continue to grow great product knowledge, they have shortened attention spans, causing the advertising world to become messier. Some advertising practices have become obsolete, lost their usefulness, while newer techniques remain unverified. Sometimes it may seem easier to get through to your child than to reach your targeted consumer base.
As the advertising industry continues to transform, your traditional marketing tool for business remains more effective than ever, signage. By simply stepping outside, signage stands as the simple best business promotion tool to all who pass it by.
Business signage is unfortunately always taken for granted, meanwhile, it is one of the leading marketing assets. Business signage can easily generate up to half of your customer base when it’s done correctly.
Signage is Dependable
Old advertising techniques tend to come and go like trends. Traditional practices such as television commercials and telemarketing calls have decreased effectiveness as customers used digital video recorder (DVR) services and register their phone numbers on “Do Not Call” lists.
Signage and Timing
When it comes to outdated advertising methods, there’s that portion of intrusiveness. Ads get throw into our faces, despite the readiness of consumers to be solicited. The consequence of it all is how consumers can easily opt out or zone out of the advertisement message easily, making the promotion meaningless.
On the other hand, business signage will reach your targeted consumers at the most opportune time, whether it be walking or driving past your business. This type of impression repetition allows your business to be mindful with your clients. Our team can control the exact placing in which the signage will catch the right peoples’ attention at the right times.
Signage Has Endurance
Traditional advertisement methods have a short shelf life, whereas effective business signage has a long standing time. When the sign is fabricated with the highest quality materials and has afforded adequate maintenance, it can easily have a life expectancy of at least a decade.
Annually, it’s estimated that’s nearly one-fifth of the United States population relocates annually. By having durable business signage, it’ll act as a business development tool, attracting new, loyal customers which in turn, will keep your sales increasing; You may keep that location after all! The endurance in which signage has is just another advantage.
Signage is Valuable
Though out-of-date advertising methods like television and print generally reach big audiences, they also stand as the priciest marketing options. In comparison, business signage stands as, ultimately a more cost-effective strategy. A sign is a one-time valuable investment, that can pay itself back over and over again.
You can achieve a far lower Cost-Per-Impression rate, when it comes to business signage as it draws the attention of thousands of daily viewers, earning a greater return on investment (ROI) potential. Investing $10,000 in quality signage will provide your business with a prime visibility for around a decade. It’s not a bad deal at all when you consider how much other methods of advertising would cost in total.
Want to learn how we can create the ultimate eye-catching, 24/7-advertising tool for your business? We’re always ready for our next challenge! Email us today.