When providing people with a friendly and accessible way of understanding their environment, it’s important to be able to tell a story. A number of existing wayfinding projects are based on circulating information instead of truly conversing with viewers.
How Wayfinding Can Tell a Story
When it comes to the design process, GDS’s approach focuses on using storytelling in order to create a both unique and focused user experience. In the beginning of each project, GDS performs a full research on the character’s place. GDS takes into consideration how people move around in the environment, what type of information that’s needed to do so, and as a result, they form a wayfinding study. These studies inform and guide the design development, ending in a system that is custom-made to its users’ specific needs resulting in the best possible wayfinding experience.
Furthermore, GDS carefully notes the information is presented simply and consistently for users to be able to pick up and learn new routes, which in turn influencing them to want to walk and explore more of their environment.
When visitors feel more secure and comfortable in an environment, it makes them more likely to return.
Are you experiencing problems with your visitors and patients losing their way, and constantly asking your staff for directions? Let GDS perform a comprehensive wayfinding analysis, and recommend solutions that will improve the overall experience of your patients and visitors. Embracing new technologies, GDS will develop a wayfinding approach that will incorporate static signage.