When it comes to signage and wayfinding, color choice is very significant. By choosing the right colors for signage, you will significantly affect the way in which a message is communicated. Due to already established color schemes selected, there are a few ideas to consider when it comes to choosing your logo/brand colors. Often, companies chance their color palette choice in order to positively influence their sales and brand awareness.

Color psychology and the way we human beings interact with and react to our environment in agreement with color is a science that’s been tested and proven for centuries. Want to increase brand awareness and gain sales or loyal clients? Stop wasting time– Use the proven test data to your business’s advantage!

Why Color May Be Hurting Your Sales

It’s important to consider a few different ways in which choosing the right color will either make or break your sales. Upon walking into your business, your corporate building, or any other type of establishment, prospective clients will make a subconscious judgment about your environment within their first minute of viewing. Make the great first impression on visitors with the perfect color choice!

As you may or may not know, the colors are presented in the following way:
Primary colors: Blue, red & yellow
Secondary colors: Green, orange & violet
Complementary colors: Red-orange, red-violet, yellow-orange, yellow-green, blue-violet & blue-green.

The Color Wheel can be described as “an abstract illustrative organization of colors hues around a circle that shows relationships between primary colors, secondary colors and complementary colors.” The first step in evolving a color scheme for signage and wayfinding systems has a lot to do with recognizing the relationship between all the colors.

The Color Meanings

Black – related to power, elegance, formality, death, evil, and mystery. Black is used in reflecting excellence and many corporate brands use black as their main color.

Examples: Airport signage, office building signs, visual overwhelming environments, hotel signage, indoor usage.

White – related to light, goodness, innocence, and purity. White is typically used to provide a calming effect. White may also be used to make a modern or contemporary look.

Examples: Museum signage, office building signs, pylon signage, retail signage, hospital signage, indoor & outdoor usage.

Red – related to energy, war, danger, strength, power, determination, passion, desire, and love. Red has been proven to physically affect humans by a natural increase in breathing and pulse rate. Red is used to depict something to be exciting, fast, or to increase appetite and is commonly used in the automobile or restaurant industry.

Examples: Warning signs, public spaces, indoor & outdoor usage.

Yellow– related to joy, happiness, intellect, and energy. Yellow can have two different effects, which make it a difficult color choice. It may work well and attract attention or it can symbolize innovation. However, it can also be an overbearing choice and correlated with the concept of being cheap.

Examples: Airport signage, road signs, public spaces, indoor & outdoor usage.

Blue – associated with stability, trust, wisdom, confidence, intelligence, and truth. Food won’t be advertised with the color blue, but it is often used for luxury cars because of its link to professionalism.

Examples: Highway signs, railway signs, hotel signage, retail signage, public spaces, indoor & outdoor usage.

Silver(metal)– often used as a background in signage systems. Metal signs allow for a robust look and feel. Silver(metal) also has a different surface when viewing it from different angles, making it not always the best contrast choice with lettering.

Examples: Office signage, nameplate design, public spaces, indoor & outdoor usage.

Conclusion on the Influence of Color

Using the proper combination of colors in the color wheel can influence your business for the better or for the worse. Color greatly influences human emotion and behavior, so it would be in your company’s best interest to contact one of our experienced designers and project managers to help you achieve the best color scheme choice for your brand.

Because our team has already achieved optimum results with our recent and past re-branding efforts, we have fully mastered the science of color psychology. We would like to take our past successful experiences, combined with our project management and wayfinding experience, to completely transform your establishment. If you’re ready to make the change, or to start your process, please send any inquiries/questions to one of our team members at info@gdssigns.com or give us a call at (888) 437-9993!
We can’t wait to work with you!