While visiting a building, have you ever experienced signage that required additional explanation to its viewers? Ever experience signs that really serve no purpose or help to customers? It’s apparent that those signs aren’t doing their job for your facility if no one can interpret what the sign designates or why the sign is there, to begin with. Signs like these are a waste of money in your company’s sign budget.

Signs surrounding a place such as a large college campus or in a medical office building should be both beneficial and instinctive for visitors, staff, and patrons. When signs fail to achieve their basic mission, then they’re a waste of money. In order to establish beneficial and instinctive signs, there are four key pointers to guide you towards achieving this goal.

1. Think About the Sign’s Audience

Having diverse spectators demands a unique approach to signage. Signs that clients and customers need to see differ from signs that staff needs to see. It’s important to wisely consider the sign’s audience in order to distinguish the proper info the sign needs in order to be the most beneficial to its audience. For existing signage in your facility, this is a good tactic to reconsider.

Our project managers will tour your building to see which signs are needed, to determine what’s needed additionally to the existing signage. While performing multiple walk thru’s, our team joins with members of that facilities’ team such as facilities managers and department heads, whereas in a school setting, a principal. Our project management team will develop “field data” in order to make signs that are more intuitive to its building’s wide range of spectators.

2. Strategically Place Signs

Another tip to consider is to make sure the signs are visible where they’re placed. Useful signs won’t work unless people can recognize them. As you decide size, color, and other sign characteristics, keep in mind where the sign is to be placed in the building. Avoid choosing colors that won’t blend into the surrounding wall or sizes that are too small for that particular area.

After placing signs in your facility, make sure there aren’t any obstructions blocking them such as doors or file cabinets. What’s the point of a sign that’s not visible?

3. Common Symbols and Icons Work Best

When it comes to signage, you’ll want to stick with what actually works. Valuable signs depend on common symbols and icons that will be easily recognizable by clients, visitors, and customers. Common symbols may include those for restrooms, stairs, emergency exits, and other frequently visited sites in and around facilities.

4. Make Various Signs for Unique Audiences

Take into account the unique audiences who will visit your building throughout a business day. This may include:

• Merchants;
• Customers, visitors, and clients;
• Staff;
• Administrators;
• Janitorial and maintenance workers.

Also, put into consideration that the signs must comply with regulatory requirements such as for visitors and employees with disabilities, hazardous materials storage, fire safety, and other controlled spaces.

By getting the most out of your signage budget means getting the most out of each individual sign. Be sure your signs don’t need signs or employee explanation by guaranteeing the signage is both valuable and instinctual towards all who visit and work at your facility.